Glue Dots International

The Objective: To introduce Glue Dots into the retail realm, earning placement with their retail distribution wish list.

The CDC Solution: A new consumer-friendly logo was developed and applied to simplified packaging that better communicates the product. The new family of packaging features usage icons and actual size dot graphics that help consumers select the right Glue Dot product for their application.

The Results: When the new logo and packaging hit the market, existing vendors not only gave the product better placement, but picked up more of the line. The retail distribution wish list was realized, sales goals were met and surpassed and new product lines were introduced, opening new opportunities and growth beyond projections.

GLUE DOTS BRANDING

Glue Dots had enjoyed success in the industrial market but had been unable to gain retail placement. Catral Doyle recommended the development of a retail friendly brand that instantly communicated what the product does. The retail Glue Dot logo was the beginning of a branding and packaging redesign that propelled the Glue Dot brand into all of the retail distribution outlets that the company approached.