GROTH Design Group is a highly respected design and architectural firm with a committed and community-focused team. When Groth set out to create a culture video to help attract top talent, it partnered with the Catral Doyle team.
Objective
Capturing the Heart of Groth Design Group
The objective of the Catral Doyle team was to create a video that highlights the Groth team and their deep commitment to community and collaboration. At Catral Doyle Creative, we believe that storytelling is the most powerful way to connect with people.
Solution
Being a part of the Groth Design Group team isn’t just about architecture and design; it is about people, relationships, and making a lasting impact in the communities they serve. To help communicate this ethos to prospective designers and architects, we set out to create a culture video that goes beyond office spaces and projects. We wanted to capture the spirit of teamwork, engagement, and passion that defines the team.
We took our cameras beyond the office to bring Groth’s culture to life.
Through candid interviews, behind-the-scenes moments, and immersive visuals, the video highlights the Groth team’s dedication not just to architecture but to fostering meaningful connections. It demonstrates how their culture goes beyond the workplace, creating an environment where creativity and collaboration thrive.
Result
Inspiring the Next Generation of Designers
Recruitment in the architecture and design industry is about more than just job descriptions—it’s about finding the right people who align with a company’s values and vision. With this culture video, Groth Design Group now has a powerful tool to attract designers and architects who share their passion for both exceptional design and community impact.
At Catral Doyle Creative, we are proud to have played a role in bringing this story to life.
