At Crescent’s 2024 Frameworx event, the art of framing took center stage—and so did the power of visual storytelling. Catral Doyle Creative was on site for the two-day event to capture the energy, excitement, and innovation that made it a success.
Objective
Capturing the energy of the event
Our goal was to capture the innovation, passion, and craftsmanship on display at the Frameworx event. The CDC team captured videos and stills of the classes, attendee testimonials, presentations, and framing contest winners.
Solution
One of our key initiatives was enhancing and capturing class videos, ensuring that framers unable to attend the event could benefit from classes to enhance their businesses and craft long after the event concluded. By refining footage and weaving in images for key learning moments, we helped extend Frameworx’s impact beyond the event itself.
Beyond the classroom, we created a high-energy sizzle video celebrating the event’s success. Featuring fast-paced visuals and the buzzing atmosphere of the show floor, this video encapsulated the enthusiasm of attendees, the artistry of framers, and the innovative spirit of Crescent’s latest offerings.
The heart of the framing industry lies in the stories of those who bring art to life. That’s why we captured compelling testimonial videos from framers who attended Frameworx. These firsthand accounts showcased their experiences, the value of the event, and the inspiration they drew from Crescent’s products and community.
Additionally, we documented the excitement of the Framing Content Winners, whose outstanding work was recognized at the event.
Result
Showcasing Crescent’s Innovations
Our team was honored to partner with Crescent to showcase their innovation and commitment to advancing the framing industry. The videos captured at Frameworx highlight the exciting new frame and matting products and strengthen Crescents’ connection to the framing community.
