THE CDC TEAM
We believe in our power to reach out and connect with your audience, achieve your goals and surpass your expectations through our process
IGNACIO CATRAL
Ignacio is a designer, animator, and creator–a visual communicator who can literally draw anything. He explores new technologies and keeps CDC at the forefront of cutting-edge design and communication trends.
But for Ignacio, the minute project details are just as important as the big picture. And he won’t let a project rest until he gets those important details just right.
While his design side offers a great aesthetic sense and unique style, his inquisitive side enjoys exploring the benefits new technologies bring to the project process.
Ignacio is the driving force of creativity and innovation at Catral Doyle—he is a hands-on leader guiding the production of engaging communication tools that support client business objectives.
SUSAN CATRAL
Susan is a strategist, a communicator, an orchestrator, and a client advocate. Some might call Susan the face of Catral Doyle, as she is typically the first person you meet and ultimately your go-to contact.
Her business savvy and strong design background allow her to begin visualizing possible solutions as she gathers information about the client objectives.
Susan then guides the CDC team as they explore all of the creative possibilities and arrive at a solution that effectively addresses a client’s business challenge.
SHAWN DOYLE
Shawn is a project manager and designer. He is a creative professional with an unrelenting commitment and passion for delivering exceptional work. He is Catral Doyle’s reputation steward.
Shawn is the in-house print and packaging design expert who brings a keen eye to unique project challenges. And his tech side is a valuable resource for clients who need to solve a myriad of website challenges.
Shawn is a team leader and responsive client advocate. He manages the project details to ensure the CDC team delivers solutions that exceed client expectations.
A Tutorial
THE PROCESS
It's Simple but FundamentalWe believe in research, pushing boundaries, keeping our eyes on the ball, kicking the box wide open, questioning preconceived notions, making emotional connections and—above all—creating opportunities for our clients.
FIRST WE LEARN...
We learn about you –
your brand, your product, your service, your competition, your attributes, your challenges, your opportunities, your audience’s needs, perceptions and what makes them tick…
How?
Through listening, reading, surfing and observing. Through interviews, surveys, focus groups, competitive analysis, secondary research and whatever methods fit the bill. We then document and analyze our findings, leading us to key insights that will direct what we do.
THEN WE DO...
In partnership with our clients, we use what we have learned to…
Distill, Devise, Plan, Create, Design, Launch, Connect, Test, Measure
We do what it takes to achieve your communication objectives. Exactly what we do is tailored for you.
NEXT WE REVIEW...
Did we hit the mark?
How effectively?
In one or many ways, CDC evaluates the success of the campaign or your project. The question is, How can we take your brand even further?
FINALLY WE REPEAT...
As your business grows and evolves, CDC begins our process again.
We research, plan, create and successfully execute for every dimension of your business.
A Tutorial
COMMUNITY
Giving back to the community is part of our ethos. We make a special effort to get involved and donate our time and creativity to programs that enhance and enrich our community.
We make a special effort to get involved and donate our time and creativity to programs that enhance and enrich our community.
We have developed strong bonds and long standing relationships with many non-profits and we continue to reach out to organizations to continue strengthening our community.
We’ve happily worked with so many wonderful causes, such as:
We’ve happily worked with so many wonderful causes, such as:
- Big Brothers Big Sisters of Milwaukee
- Make a Wish Foundation
- Milwaukee Succeeds
- Fondi Food Market
- Habitat for Humanity – Milwaukee
- National Night Out – City of Wauwatosa
- Wauwatosa’s Safe Route to School program
- Hope House
- Hoytt Park Pool
- 88.9 Radio Milwaukee
- the Child Abuse Education Foundation
- La Causa
- AIDS Resource Center of Wisconsin
- Humboldt Park Friends
- Habitat for Humanity Wisconsin
- Child Development Center of St. Joseph
- Historic Milwaukee
- Big Brothers Big Sisters of Milwaukee
- Make a Wish Foundation
- Milwaukee Succeeds
- Fondi Food Market
- Habitat for Humanity – Milwaukee
- National Night Out – City of Wauwatosa
- Wauwatosa’s Safe Route to School program
- Hope House
- Hoytt Park Pool
- 88.9 Radio Milwaukee
- the Child Abuse Education Foundation
- La Causa
- AIDS Resource Center of Wisconsin
- Humboldt Park Friends
- Habitat for Humanity Wisconsin
- Child Development Center of St. Joseph
- Historic Milwaukee