BRENTANO Fabrics Website and Mood Board Tool

The Objective: This site was designed for designers, and it had to be not only beautiful and design forward, but it also needed an intuitive search tool that performs flawlessly for designers and reps. With more than 5000 fabrics, the site also needed to be a smart tool for Brentano’s global audience and internal sales and systems management. 

The CDC Solution: We worked with the Brentano leadership, marketing, and sales teams to create solutions that now allow both clients and reps quick access to the tools they need to search the fabric catalog in the way they prefer to search. The new site draws data from a new ERP system that allows reps and clients to check stock, order product and samples and manage their accounts. A new mood board tool enables users to create custom project mood boards to share with clients. 

The Results: This site and ERP system have streamlined Brentano’s business systems. The new site helps customers search for and order the products that best fit their projects. The backend system is secure and intuitive for Brentano staff to manage and update. 

Experience the new website below;

MOOD BOARD TOOL

When Brentano wanted to add a tool for designers to create inspiration boards, it asked CDC to create a custom HTML5 tool that allows users to call up fabric swatches from Brentano’s collections and add them to project mood boards together with user uploaded pictures or Social Media posts with Brentano tags. Users can save multiple boards for multiple projects and recall them at will to reference swatches they selected for their projects. CDC also created an instructional video to show users how to use the mood board tool.