Crescent Brands Nielsen Product Line Video

Crescent Brands offers 15 families of aluminum frames in their Nielsen product line.  Custom framers are tasked with finding the perfect style, size and finish to frame their client’s keepsakes and art pieces. Finding the best selection from the full range of options is a challenge. A full line video featuring a brief overview of each product line helps framers home in on the choices and once selected, the individual product videos, help refine their selections.

The Objective: Bringing to life 15 families of aluminum frames by presenting the full range of frame styles, widths, depths and finishes available to custom framers.

The CDC Solution: Our team began with scriptwriting to isolate and describe the unique features of each product line, including size variations and finish offerings. We incorporated a mixture of video and panning of fixed images of products and finishes to present the product offerings. Music was selected to reflect the styles and origins of each product line. After completing each of the fifteen individual videos, a full-line video was created with a condensed version of each product video.

 The Results: The Crescent team is delighted with the video;  The marketing team is using the videos on social media, on emails to their custom framers and on their website to enhance the product landing pages.