Merlino Design Partners

The Catral Doyle team collaborated with Merlino Design Partners, MDP, to develop an explainer or whiteboard video. The explainer video announces both a transition of leadership and a brand refresh at the firm. The video honors the past by recognizing the founder and the firm’s history while celebrating the new MPD brand and new leadership. Ignacio Catral brought his architectural drawing capabilities to the project by creating stunning transitions from architectural drawing to completed project photography. The video honors the past and celebrates the future in a way that captures and entertains the audience. 

Whiteboard animation videos have the highest viewer retention rate; they are also the most flexible video marketing mediums. It’s endlessly versatile – appealing to all kinds of learning styles – and in the right hands, it can incorporate your company’s unique style and personality. If you have a story to tell, trust the writers, artists, and storytellers at Catral Doyle creative. Contact susan@cdcreative.com