Air Systems – Responsive Web Design & Development
The Objective: Air Impurities Removal Systems wanted to develop an ecommerce website to help their customers find the right air quality products and filters for their particular applications, and then to close as many sales online as possible. Since AIR provides a vast inventory of solutions and products to various industries, it was critical to create an educational flow and organized shopping system to educate users and sell products online.
The CDC Solution: The new site helps customers find and purchase the products they need. CDC started with the discovery process. We reviewed competing sites, conducted client interviews and met with the AIR leadership team and sales staff. Helping customers find the right products and filters with several ways to shop was critical to helping their customers find and purchase the right products. CDC worked with AIR to develop product buckets with visual navigation that quickly drives users to the product type they are interested in buying. Main category landing pages display images of the products and the product detail pages help users select filters based on their application, chemical or particulate needs. The site also features a host of additional information designed to answer customer service questions, freeing up sales staff for selling.
THE RESULTS
The site is generating sales beyond expectation and far less time is being spent answering questions and closing sales over the phone. In short, the site is rivaling the sales staff on the phone. CDC continues to work with AIR on video animations and other site enhancements to further drive sales and close more business.
THE RESULTS
The site is generating sales beyond expectation and far less time is being spent answering questions and closing sales over the phone. In short, the site is rivaling the sales staff on the phone. CDC continues to work with AIR on video animations and other site enhancements to further drive sales and close more business.
THE RESULTS
The site is generating sales beyond expectation and far less time is being spent answering questions and closing sales over the phone. In short, the site is rivaling the sales staff on the phone. CDC continues to work with AIR on video animations and other site enhancements to further drive sales and close more business.
“From web design to eblasts and everything in between, Catral Doyle Creative is our one-stop shop. Their commitment to excellence is second to none. They took the highly stressful task of web design and walked us through each and every step, making it so much less painful than previous experiences. We would never use anyone else.”
– Amy Roulier
Director of Marketing
Air Systems Inc.
OHTER RESPONSIVE WEBSITE EXAMPLES
