Crescent Coloring Mat Art Boards
The Objective: To create a compelling brand and packaging presence for the rollout of Crescent’s new Coloring Mat product line. The brand and packaging needed to quickly brand, describe the product and excite buyers on a 3″ x 6″ insert label.
The CDC Solution: The Coloring Mat brand mimics what buyers will do with the product. The label organization includes an image of a completed project which inspires buyers to give it a try. Based on the small size of the insert, the packaging needed to include only the most critical information to instantly tell the Coloring Mat story and product benefits.
The Results: Distributors and retailers have picked up the line and Crescent continues to add to the line based on customer demand. Coloring Mat is an ongoing success story for Crescent.
COLORING MAT VIDEO
Quick, colorful and engaging was the goal for this product presentation. The Coloring Mat video was developed to quickly compel viewers to add a personal touch to their photos with this innovative new product. The video includes a quick demonstration of various media applications and displays the full product line.
COLORING MAT VIDEO
Quick, colorful and engaging was the goal for this product presentation. The Coloring Mat video was developed to quickly compel viewers to add a personal touch to their photos with this innovative new product. The video includes a quick demonstration of various media applications and displays the full product line.
COLORING MAT VIDEO
Quick, colorful and engaging was the goal for this product presentation. The Coloring Mat video was developed to quickly compel viewers to add a personal touch to their photos with this innovative new product. The video includes a quick demonstration of various media applications and displays the full product line.
COLORING MAT POP
We had an opportunity to get end cap placement for Coloring Mats. We designed an end cap display to maximize the stocking of the two product sizes and included an inspirational header with completed project images. The Coloring Mats product line continues to expand and sell.
COLORING MAT POP
We had an opportunity to get end cap placement for Coloring Mats. We designed an end cap display to maximize the stocking of the two product sizes and included an inspirational header with completed project images. The Coloring Mats product line continues to expand and sell.
OTHER PACKAGING EXAMPLES
