Hang It Perfect Packaging
The CDC Solution: We used bold graphics, icons and text to simply tell the product story. “Simply Hang Everything” was combined with the “First Time Every Time” tag line to highlight the benefits of the product over similar products. We also identified quick steps to emphasis the ease of use for the tool. Project examples were illustrated to simplify the visuals on the package.
The Results: The distributors and retailers have added the line and have given the product preferred point of purchase. Sales have been strong and Crescent continues to add retailers and distributors.
HANG IT PERFECT BRANDING
When developing the brand for the Hang It Perfect tool we considered research that indicated the tool would be used by both men and women. We selected a bold and approachable font and color palette. We created an illustration of the product to visually communicate how the product is used. We included the built in level and adjustable measurement arms in the illustration which are key benefits to the product function.
The “First Time Every Time” tag line highlights the benefits of the product over similar products. The perfect alignment of all of the brand components represents how the product works the first time and every time.
HANG IT PERFECT ADS
In order to develop ads for the Hang It Perfect tool, we first experimented with the product to understand the most compelling benefits of the product. We showed how hanging multiple pieces of art makes this tool invaluable and adding a happy customer using the tool communicated how light and easy the product is to use.
HANG IT PERFECT ADS
In order to develop ads for the Hang It Perfect tool, we first experimented with the product to understand the most compelling benefits of the product. We showed how hanging multiple pieces of art makes this tool invaluable and adding a happy customer using the tool communicated how light and easy the product is to use.
HANG IT PERFECT POP
We started with “Simply Hang Everything” combined with “First Time * Every Time” on the point of purchase for Hang It Perfect. We added photography of projects that would make the product the most beneficial to use. We included our 4 easy steps for a quick and east read. The side of the POP features in-use illustrations of the steps and the types of hanging hardware that are compatible with the Hang It Perfect.
HANG IT PERFECT POP
We started with “Simply Hang Everything” combined with “First Time * Every Time” on the point of purchase for Hang It Perfect. We added photography of projects that would make the product the most beneficial to use. We included our 4 easy steps for a quick and east read. The side of the POP features in-use illustrations of the steps and the types of hanging hardware that are compatible with the Hang It Perfect.
OTHER PACKAGING EXAMPLES
