Crescent RENDR No Show Thru Paper
The Objective: Product branding, packaging, video, advertising and point of purchase displays brought RENDR no show thru paper to the market. RENDR is a revolutionary paper, the only product of its kind and our challenge was to communicate what the product can do. The brand and packaging needed to quickly describe the innovation and excite buyers in order to gain placement throughout Crescent’s distribution channels.
The CDC Solution: CDC developed the RENDR brand combined with the “No Show Thru” tag line, media icons and comparison imagery that are consistently used on packaging, point of purchase displays, advertising and video to instantly tell the RENDR story.
The Results: The distributors and retailers loved the line and have picked it up with preferred placement. Sales have been so strong that Crescent continues to add to the line based on customer demand. RENDR is an ongoing success story for Crescent.
RENDR VIDEO
The RENDR product video presented an opportunity to demonstrate the No Show Thru capability of this revolutionary paper. Seeing is believing and this video quickly compares typical drawing paper with the amazing RENDR no show thru paper. We have great artists on our design team which allows us to add drawing, painting and illustration to the work we do for our clients.
RENDR VIDEO
The RENDR product video presented an opportunity to demonstrate the No Show Thru capability of this revolutionary paper. Seeing is believing and this video quickly compares typical drawing paper with the amazing RENDR no show thru paper. We have great artists on our design team which allows us to add drawing, painting and illustration to the work we do for our clients.
RENDR VIDEO
The RENDR product video presented an opportunity to demonstrate the No Show Thru capability of this revolutionary paper. Seeing is believing and this video quickly compares typical drawing paper with the amazing RENDR no show thru paper. We have great artists on our design team which allows us to add drawing, painting and illustration to the work we do for our clients.
RENDR BRANDING
The product branding for RENDR needed to communicate several levels of product information to buyers. CDC developed a brand lock up that includes product name and tag line with sketchpad, sketchbook and roll as well as media icons to communicate to artists what the product does, the formats it is availalbe in and the media that can be used on the product. Color, font size and icons were all carefully used to effectively balance the communication.
RENDR ADS
Advertising a family of products to a diverse art community can be a challenge. RENDR is a great fit for graffiti artists, illustrators, designers and painters. In order to capture attention and appeal to all RENDR artists, CDC used consistent branding and color palette to create a family of ads that communicate product innovations and additions while featuring art that connects to the varied audience.
RENDR ADS
Advertising a family of products to a diverse art community can be a challenge. RENDR is a great fit for graffiti artists, illustrators, designers and painters. In order to capture attention and appeal to all RENDR artists, CDC used consistent branding and color palette to create a family of ads that communicate product innovations and additions while featuring art that connects to the varied audience.
RENDR POP
Point of purchase displays help move products off of shelves. CDC designed floor standing and cash wrap displays as well as shelf talkers for RENDR that keep the product selling.
RENDR POP
Point of purchase displays help move products off of shelves. CDC designed floor standing and cash wrap displays as well as shelf talkers for RENDR that keep the product selling.
OTHER PACKAGING EXAMPLES
