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Johnson Controls AGM Battery Whiteboard Video
When Catral Doyle creative worked with Johnson Controls (JCI) to develop their battery recycling whiteboard video, we needed to create illustrations to represent many areas of the process. Connecting visual analogies to the message is one of the reasons that whiteboard videos are so successful and memorable. One of the intended uses for the video is to encourage consumers to recycle their used car batteries and we created several branded versions for national auto supply retailers to share with their customers. Our team seeks opportunities to partner with companies that are doing their part to preserve and protect our planet.