Wells Lamont Industrial Glove – Multi Criteria Search Tool Development
The Solution: The site was developed to optimize product search. Gloves are organized in product categories with additional robust search criteria to help users drill down to the perfect glove for their application. Industry pages sort products by industry application and database driven product details on product landing pages quickly provide customers with the information needed to make an informed selection.
The Results: Wells Lamont’s new site makes it easy for customers to find the exact glove they need and provides the tools needed to track and quantify conversions and sales. The addition of the glove request form and the sign up for an on-site protection program have provided new ways to connect to new clients.
The new website and ongoing marketing efforts are making an impact
We are driving traffic, conversations, and sales through the new site, SEO, PPC and email campaigns. Glove sample orders and on-site glove safety evaluations are creating connections with new customers and providing them with the hand protection and products they need. Wells Lamont is enjoying growth in traffic and conversions.
Through our ongoing marketing collaboration with Wells Lamont, success is now quantifiable.
OTHER RESPONSIVE WEBSITE EXAMPLES
