My way Out Whiteboard Video.
The Way Out and My Way Out work in tandem to help justice impacted-people rebuild their lives. The story is important and complex and the whiteboard video tells the story in a way that helps the audience connect with the challenges.
The Objective: To develop an informative whiteboard video to introduce how The Way Out and My Way Out help justice-impacted individuals move forward with their lives. My Way Out helps people through the difficult transition from incarceration to the many facets of life, including reuniting with family and employment.
The CDC Solution: Our team began with scriptwriting to present the challenges faced by justice-impacted people returning to their lives outside. We worked with the stakeholders to understand the challenges and refined the storyboard to effectively tell the story. Our team provided voice talent options to consider. With specific client requests for the voice-over tone, Catral Doyle directed the voice talent to meet expectations. All of our videos are conceived, hand-drawn, recorded, and edited to perfectly track the voice-over. Our team used animations and sound effects to emphasize important information and make the video more impactful.
The Results: Both My Way Out and The Way Out organizations now have a compelling and consistent way to tell how their organizations are changing lives and improving communities.