It all seems so simple: Grab your audience members’ attention, make them laugh, and teach them a lesson with a whiteboard animation video.
At Catral Doyle creative co., communicating your story, your message, is at the core of what we do. We combine our technical drawing skills, award-winning design sensibilities, and storytelling abilities to create intelligent, usable and engaging videos few others can claim
Why Whiteboard Animation Video
Did you know that goldfish have longer attention spans than humans? With only seconds to get your point accross consider hooking your audience with a whiteboard video. There are a number of circumstances in which the use of whiteboard animation style videos provides significant business benefits to organizations of any size.
Whiteboard animation not only has the highest viewer retention rate, it is the most flexible of video marketing mediums.
It’s endlessly versatile – appealing to all kinds of learning styles – and fully ready to incorporate your company’s unique personality.
Yes, I'm Interested in learning more about Whiteboard Videos!
Whiteboard Animation videos are great for
EXPLAINING WHAT YOU DO
TRAINING YOUR TEAM
INTRODUCING NEW PRODUCT AND SERVICES
The Catral Doyle Creative Process
We start with your idea or a pre-script. We discuss your project’s goals and your approach with you, then hammer out the details: the length of video, the core message and, most importantly, the desired result.
1. Script Writing — It’s all about the “extras.”
Video costs are based on the length of the video and how many extras you include. By condensing and editing the information you are trying to convey, we help you refine your message. Doing this on the front end will help you to achieve better ROI in the long run.
2. Storyboarding —
The quest for the perfect analogy. After everyone approves the script, the real fun begins. We storyboard the whole caboodle—every frame, every nuance. Here is where we shine: Our analogies and metaphors will communicate your story in a clever and entertaining manner. Each statement in the script is associated with an illustration and possible animation. The storyboard gives you the opportunity to proofread and sign off on all content before we proceed to video shooting and production.
3. Voice Over —
Wanted: one smooth talking operator. We will find the perfect voice for your story. That voice may come from our many professional voice artists—or even a cubicle near you.
4. Video Production —
We translate the storyboarding to digital footage of an artist drawing on a whiteboard. Most artists are content to draw on paper, but not ours. We believe nothing says “business” more than a marker-board illustration.
5. Special Effects, Colorization —
A little more magic, please. After the main illustrations have been drawn and filmed, you may wish to add small animations here and there to further engage the audience. Watching the artist’s hand interact with the drawing is magical for the viewer and builds anticipation for the next interaction. Of course, this magic is created by carefully planning the animation elements and using a combination of green screen and production techniques to achieve the desired results.
6. Sound Effects —
Hear us roar, or sing, or creak, or moan, or . . . What is a phone without the ring? What is a car without the rumble of an engine? Silent movies are great. Heck, one won an Academy Award a few years back. Still, we like noise: cool rocking sounds, a symphonic melody, or the konk of a hammer on a character’s head. More is better. Our job is to go hunting on the vast Internet and find the right sound for your animation. A 1980s Donkey Kong reference? The sound of a jet taking off? Done.
Whiteboard Video Examples
Below is some examples of work we have done for our whiteboard video clients.
Power Lube Whiteboard Video
Powerlube Industrial supplies automatic lubricators to some of the world’s largest manufacturers. It called upon Catral Doyle creative (CDC) to create an engaging and informative whiteboard video to illustrate how to assemble and use their Memo Lube unit.
Clarios AGM Battery Whiteboard Video
Clarios, the industry leader in global AGM battery technology called upon Catral Doyle creative (CDC) to create an engaging and informative whiteboard video.
CDC utilized the newly branded Clarios guidelines and colors to connect the video to the new Clarios brand.
Poblocki Sign Co. Whiteboard Video
Poblocki Sing co. contracted us to help explain how their process works from concept to completion through a whiteboard video. Custom signage projects require an understanding of your brand identity and project objectives. In addition, their collaborative...
SPI YD Lighting Whiteboard Video
At SPI Lighting, the custom lighting you want is limited only by your imagination. SPI can manufacture pretty much anything you can conjure up, and they have a very specific process for quoting, engineering and manufacturing custom light fixtures. When SPI needed to help their customers understand the process and possibilities in a concise and friendly manner, they worked with the Catral Doyle team to create a whiteboard video.
Spectra Premium Shelf Reorganization Whiteboard Video
When Spectra Premium wanted to illustrate to their distributors a new box size and shelf organization system, they knew from experience that a whiteboard video was the most efficient and effective way to do it.
Hunger Task Force Whiteboard Video – Fill Your Heart With Joy
This year CDC was honored to work with Hunger Task Force to develop a food drive video and a 30 second fund-drive spot to help them in their mission to feed the hungry in our community.
Milwaukee Succeeds Whiteboard Video
Milwaukee Succeeds is a complex organization with a simple and important mission. We recently worked with Milwaukee Succeeds to create a compelling whiteboard video that simply communicates their mission and goals.
Radio Milwaukee Whiteboard – A Frequency for Good in Milwaukee
Catral Doyle creative loves 88.9 Radio Milwaukee not only for the great music they play, but for the positive impact the station has on Milwaukee. We have worked with them on various marketing efforts and recently completed a whiteboard video that highlights the station’s history, mission and ways they impact our community.
Comfort Systems USA Tech Academy Whiteboard Video
When Comfort Systems wanted to roll out and build excitement for their new on-line tech training, they contacted Catral Doyle creative co to create a whiteboard video. The whiteboard style is a perfect fit for this communication.